Data collection and analytics have always been crucial to chief business managers’ capability of making right business decisions. But unlike past, databases now have data with high volume, velocity, and veracity. Going by a big data infographic contributed by Ben Walker of Voucher Cloud in 2015, around 2.5 quintillion Bytes of data is created every day. The amount is good enough to fill 10 million Blu-ray discs.
Given the gigantic amount of data existing in databases nowadays, data industry coined a new term for it – Big Data. Big Data is basically large volumes of information present in databases in structured, semi-structured and unstructured form.
A lot of hype has already been created around big data as its analysis opens new avenues for business managers to boost sales by targeting or retargeting right customers. Big data analytics helps understand what customers want to buy and what they don’t like about your products or services…you can read full blog here- 7 Tools for Successful Big Data Analytics