Web 2.0 is a new-age web application, which encourages interactivity, information sharing, and collaboration on the Internet. It is quite opposite of a website, where users can take a passive view of the content. Web 2.0 is based on user interaction. All social networking sites, video sharing sites, blogs, forums, wikis etc. are examples of web 2.0 application.
Derived in 1999, web 2.0 is the pioneer of modern website marketing through social media. Where interactivity is the only required measure, web 2.0 brings a new era to web development. Whether you are on a B2B or a B2C business format, customer interaction is given utmost priority in a business. With the new technologies of web 2.0, business houses have started implementing their customers’ feedback into business processes.
Web 2.0 technologies have brighter and wider features. It can be implemented on any platform at the convenience of the business house. If you are present in social media like Twitter or Facebook, you can directly interact with your customers. If you are there in Linked In, you can build a strong professional network for your business. If you want to share a video of your latest product, you can post it on YouTube. For customer feedback, forums are great. If you want to create brand awareness, you can post blogs. The scope is huge however; the success depends on how you use it.
Web 2.0 is good. What next?
If you are wondering web technologies have met the ending point with the introduction of web 2.0, you are wrong. Like every technology is followed by a more advanced one, web 2.0 is assumed to get overshadowed by web 3.0 shortly… Read Full Blog at-Web 2.0 is good. What Next?