How Will Big Data Impact Effective Lead Generation for better Conversions?

People are looking for information (read products and services) all across the web. You, as a salesperson might have an offering but the problem is – what are the chances that the person interested in it will find you and reach across to you? Frankly, the chances are quite less. So what do you do to increase your chances to make a sale? Well, obviously the best thing you can do is to find and reach across to that person before he decides to give his money to someone else. But how to do that? Traditional lead generation methods are only so effective as to give you an excuse of an alternate to shooting in the dark. The generated lead data is limited, the windows are short, the targets are big, the work is harder and the results are uncertain. The conversion rates can well be compared to the conversion rate of a toiling army of bees for one drop of honey.


A decade ago, most salespeople would  agree that the traditional methods only  took them so far in terms of conversion  rates. The data was too limited or  redundant and took too long to  accumulate but the silver lining, if we can  call it that, was that because it was too little, it was easy to process. You got 30 leads, you go and do your salesperson thing with 12 based on some quick prospecting/scoring and depending on how good or lucky you are, you score a couple.

Then five years ago to until recently, salespeople were agreeing that the contemporary methods with the power of web and social media, brought improved capabilities in data acquisition and reach but still something was keeping them from milking that cow. You’d think with all that talk about shrinking degrees of connection, businesses increasing their online presence and all, you’d be better off than mere 3% growth.


Yes, something was definitely missing from the picture. And that something was to do with this – “Having access to a lot of data means nothing if you don’t have a way to utilise it…to its full potential.”.. Know more about- How Will Big Data Impact Effective Lead Generation for better Conversions?


7 Mobile App Testing Trends to Look Out for in 2016

Mobile App Testing Trends

Mobile app testing is a great determining factor for the commercial success of a mobile app. Being unique is not enough for your mobile app to stand out in the app market since users often do away with apps that have functionality problems, bad network performance, crashes, complex user interface and cross-platform compatibility issues. So, a right mobile app testing strategy is the best way out to give your app all it needs to deliver a top-notch user experience and become a big hit. However, you must pay heed to emerging app testing trends to create a robust strategy.

Top seven mobile app testing trends to look out for in 2016

  • High Security

Since many mobile users store their sensitive and personal information on their mobile devices, there is always a high risk for identity theft and financial frauds. Mobile users are also prompted by some apps to share their sensitive data. Knowing the data theft threat, Quality Assurance (QA) professionals would like to take a holistic approach in 2016 while conducting security and penetration testing of their mobile apps, thereby ensuring the safety of the user’s sensitive data.

  • Internet of Things

Internet of Things (IoT) has significantly grown in popularity over the past few years. Development of not only mobile applications, but modern web applications too is highly likely to be greatly impacted by IoT, since it could help a great deal in improving daily productivity levels for various organizations. Testers will have to make sure that performance and functionality of their apps is top notch when communicating with other connected devices.

  • Mobile Payments
mobile payment
More and more online shoppers are now turning to mobile apps to make their purchases. Since mobile commerce is on the rise, QA professionals would need to ensure that the users are able to buy online using their debit card, credit card, Google Wallet or Apple Pay in the most secured way. Performance, security and usability will be the highest priority of mobile commerce testers in 2016.. Know more about – 7 Mobile App Testing Trends to Look Out for in 2016

Top Web Design Trends to Rule the Web in 2016?


What was your main aim behind building a website for your company? You would say, to promote your business and market your products, right? But a bigger question is do we know another stark reality – Without an appealing web design, most of your efforts to monetize visitors go in vain. Now that we are in the second quarter of 2016 already, it’s paramount to figure out what trends will appear and evolve in web design this year. So, here is a complete list of top web design trends that will rule the web in 2016.

Top Web Design Trends to Look Out for in 2016

  • Vertical user flows: That mobiles have become a commonplace for users to surf the internet, web designers would feel enticed to give their websites the feel of vertical patterns and scrolling. Even Google confirmed last year that it witnessed more searches via smartphones than desktops. So, it’s important that your web design allows users to scroll more on smaller screens. In a nutshell, vertical user interfaces will become the thing of present in 2016 to lure prospective customers into visiting your sites, and thereby increasing conversion rates.

  • Card-style interface designs: Card-style designs are becoming ubiquitous since they help a great deal in giving personalized experiences built on collection of many individual pieces of content. Knowing that cards provide a perfect view of content from different sources, popular sites like Facebook and Pinterest have already joined the bandwagon of card-style architecture. Rise of mobile technologies has greatly contributed to the emergence of card-style interface designs…Know more about- Top Web Design Trends to Rule the Web in 2016?

Is CMS the Future of Web Development?

content management system (CMS)

Nowadays, a content management system (CMS) has become pivotal to website development. CMS is basically an application or software tool that empowers you to create, edit and publish content on your website. So, with a CMS, you no longer need to rely on a Webmaster for managing website pages, blog posts, images, videos, links and other data on your website.

 There are two important elements of a CMS: Content Management Application (CMA) and Content Delivery Application (CDA). The former helps in editing, whereas the latter is the web publishing tool. In order to streamline the web development process, it’s very important that you flawlessly integrate both CMA and CDA in your CMS.

In contrast to CMS software programs, web-based CMSes have witnessed a skyrocketing rise in their popularity over the past few years, since people prefer using a web interface that makes the website updating process a doddle. Moreover, automatic updates of most web-based CMSes ensure that all users are equipped with latest tools to manage their content. Some of the most popular examples of web-based CMSes are: WordPress, Blogger, Joomla, Drupal, Weebly and Wix.


Image source:

Let’s understand why CMS is called the future of web development

  • CMS gives you direct control over your website: Since you know you website better than designers and developers, you can better explain your business to your target audience by managing content on your website on your own. A CMS enables you to do exactly the same by allowing you to edit and manage content yourself, that too without learning the complexities of HTML and other technologies.. Know more about- Is CMS the Future of Web Development?


Difference between Mobile Web Development and Mobile Application Development


Mobile has become a part and parcel of our lives. Everyone uses it for reasons unlimited. What is the reason that we cannot stop being overwhelmed by what can be done with this small little device! Well, to start with, it has virtually changed the way we live! With the opportunity to access Internet through the mobile phones, the scope has only increased manifold. Listening to songs, clicking pictures, recording voices and many more are some of the interesting features that a mobile phone has today, of course, apart from accessing the Internet on a go.

Now, the Internet and other features are built on different technology and very often as users we do not realize it. The song that you listen on your mobile is made possible by Mobile Application Development while the Internet you are accessing is because of Mobile Web Development. The onset of mobile application development was much earlier than mobile web development. Initially a mobile was just used for texting and calling, but today thanks to the mobile application developers, the scope of a mobile has vastly increased. It is your constant companion today.

If you are interested in knowing a little bit more about the two things and think they can help you in your business, then here is a quick glance at it.

Features of mobile application development:

Advantages of Fixed Cost Outsourcing Model


In today’s globalized business environment, outsourcing is the order of the day. It is very difficult to think of a business that outsources its end to end requirements. One of the most respected and used model is ‘fixed cost outsourcing’. In this model, the project is executed within a fixed timeframe and within a pre-negotiated price. Both the parties carry out a detailed project study before the budget and the deadline are set. Both the clients and service providers prefer this model due to the transparency involved. There is very little room for renegotiation in this model.

Once you plan to outsource your project to an offshore development center, you will be offered a quote along with a project completion date. This will take into account the amount of work your project requires, its complexity and your urgency regarding delivery. You can sign the document once happy with the cost and delivery of your custom development project. It is always good to ask quotes from multiple firms before zeroing in on one as you are likely to get the best deal.

India has emerged as the global hub for outsourcing. No matter whether it is software, websites or mobile apps you can get it all developed in India cost effectively.know more about-Advantages of Fixed Cost Outsourcing Model

Front End Development: What to Learn after HTML, CSS and Javascript

JavaScript (1)

A front-end developer often wonders about what to do next after having mastered HTML, CSS and Javascript. HTML is a markup language that is used to create static sites, whereas CSS is a styling language that is used to set the visual style of web pages and user interfaces written in HTML and XHTML. Javascript, on the other hand, is a dynamic programming language that supports object-oriented, imperative, and functional programming styles. Now that you know the basics of web development, the next big step is to learn PHP and MySQL web development. But why?

PHP is a brilliant scripting language you can use to create interactive websites, and MySQL is a database management system which opens gates to highly desirable web assets, like email accounts, blogs, content management systems etc.

Let’s talk about why PHP is important

Having an interactive site brings a plethora of benefits to the owner. And what could be a better language than PHP for creating an interactive website or app that gives rise to consumer communication and paves the way to establish a strong relationship with them. As a web developer, you will find that it’s very easy to learn PHP and parse its syntax. Below are some important advantages of learning PHP: