Be it any industry, CRM or Customer Relationship Management is being considered as one of the crucial factors for success. With the advent of social media, the concept of social media CRM or SCRM has been gradually evolved and embraced by small to big-shot organizations. Social CRM development is basically based on web 2.0 technology.
What is SCRM development: SCRM is a marketing tool, where customer interactions and responses are given utmost priority than real-time transactions. It is not a technology, but a marketing strategy to make better client relationship. Like CRM, it maintains customer relations as a back-end support of an enterprise, which is extremely beneficial understanding the current customer as well as building a set of potential clients.
With the soaring popularity of social networking sites like Twitter, Linked in, and Facebook, social CRM has become the easiest and cheapest tool for market analysis. It is easiest because you can just log in to the site and create your network. It is cheapest because there is no signing amount for logging into these sites nor is there any licensing fee for promoting or interacting with the clients.
It actually blends social networking activities with CRM tools and components. It is a trend for the web-users to use the platform of social media in order to create brand awareness. This is where Social CRM development tools come into the scene. These tools can be used to make better customer relationship by interacting with them and solving their problems without getting involved in the hassles of launching formal complaints and following up huge processes to resolve them…Read Full Blog at- How To Turn Social CRM Development Into Success