The world has witnessed a rapid shift from analog to digital in the past few years. Since digital content is catching more and more eyeballs on daily basis, digital marketing has become the mainstream marketing strategy for businesses worldwide to boost their sales. So it won’t be wrong to say, especially going by the current trend, that digital marketing is all set to become the future of marketing. Through this blog, I am attempting to shed light on the 9 biggest digital marketing trends to watch out for in 2016.
Social Media Ads
More than a billion people exist on social media, making social media sites a great platform to post ads and increase sells. With cutting-edge tools, digital marketers can identify their target customers and sell them products via social media ads. Targeted marketing and retargeting will certainly be a differentiating factor between digital marketing and traditional marketing in 2016.
According to Interpublic Group’s Magna Global, digital ad spend is expected to grow 13.5% in 2016 and leave behind TV as the biggest advertising platform in 2017. Social media advertising account for a big percentage of digital advertising. According to eMarketer, social media ad spending will soar to $23.68bn in 2016 and will reach $35.98bn in 2017. …
Read full blog at- Biggest Digital Marketing Trends of 2016