The Secret Of Social Media Optimization

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Web business is on the rise. Various techniques and methods are being used by the business houses to make their company website popular with the global audience. Earlier, SEO was the sole technique of website promotion; however, with the induction and popularity of social networking sites in our daily life, business houses have started implementing another technique, namely Social Media Optimization or SMO. It is a method, in which a website can be optimized through social media. In other words, it is an online process for website promotion, where businesses share website information about services and products with their online social community or group.

For SMO, the most important thing to determine is which social networking sites should be opted for. There are many social networking sites such as Twitter, Facebook, Linked in, ibibo, mix, Myspace, Flickr and many more. You need to select the social networking sites very carefully, so that your website content can reach the maximum amount of readers.

Posting content and building links… these are the crucial factors for success of SMO. Content can be of any form such as article, photo, video etc. Content should be shared with your social audience regularly. Link building is another vital point for making your website popular. Link your website with popular social networking sites. This method can invite more traffic to your site, and thereby increase rank of your website pages on search engines.

Other methods of SMO:

Blogging: Create your company blog. This is the cheapest and most efficient way to promote your website by sharing vital information about your company and its services.

Book marking: Tag your website pages so that your social consumers can bookmark the content of the website..Read Full blog at- The Secret Of Social Media Optimization

Apart from that you can learn more technology blogs here. Visit our website- http://evontech.com

 

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Checklist for Smart SEO: How to Develop and Work On Your SEO Plan

Before I begin explaining the SEO checklist which goes into making an effective SEO plan for the successful marketing for any business, let me give you an introduction of SEO. It stands for Search Engine Optimization, which means optimizing a website as per the guidelines defined by major search engines like Google, Bing & Yahoo, so that a website can perform better in those search engines and come up higher on the search engine listing page for certain sets of keywords searched on them by a user.

Smart SEO Checklist

The SEO checklist I’m defining here is the sets of tasks that every SEO developer need to keep in mind right from the beginning of a website development. This checklist should have a certain hierarchy maintained so that search engines treat a website as a flawless (or as flawless as it can be) entity and provide it a better place among thousands of other competitor websites. This SEO checklist is extremely beneficial for eCommerce development projects, as they need special attention so that they can become flawless project and always come ahead of their competitors.

Now let’s focus on the checklist which I’m going to split in two parts: On-page SEO and Off-page SEO.

On-page SEO Checklist

The On-page SEO is still divided into three parts with respect to different stages of web development mentioned below:

Read full blog at- Checklist for Smart SEO: How to Develop and Work On Your SEO Plan

 

6 Keys to Building a Successful Mobile App

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Mobile apps are everywhere, be it movie tickets, ordering pizza to kill that untimely hunger, playing your favorite game, or even traveling to a distant corner of the world. The omnipresence of mobile apps is attributable to unprecedented growth many companies have witnessed year by year in the recent past.

There is no denying the fact that mobile apps have brought customers what they exactly wanted – The ease of placing orders without even visiting a store themselves and being heard in a quick span. Such a liberty has encouraged consumers world over to buy products and avail services from businesses that actually offer them via mobile apps. This notion is perhaps leading every business now to joining the bandwagon of mobile apps.

However, is it really so easy to develop a mobile app that uplifts your business and make it do wonders? Unfortunately, NO! According to a report by a reputed survey firm, 25% apps were downloaded only once after their installation from 2011 to 2015.

Mobile app failure

Although mobile apps are easier to create due to less coding, involve simpler graphics, a limited range of features and require less memory space, they do not guarantee you the success and high ROI. It’s very easy to go astray and end up being a failure, if you don’t pay heed to six key points to build a successful mobile app…

Read full blog at-  Keys to Building a Successful Mobile App

WordPress Plugins for Entertainment

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The popularity of WordPress needs no introduction. Millions of websites and blogs around the world are developed and maintained using this powerful CMS. WordPress developers can do wonders to your website and create absolutely unique interface to attract visitors. All that is possible thanks to the flexibility of WordPress plug-ins. It won’t be wrong to say that these plug-ins make WordPress the most popular content management system in the world.

You can use preset plugins, third-party plugins or create custom plugins for your website or blog using WordPress. These plugins become all the more important when it comes to multimedia and entertainment websites and add the much-needed X-factor to these websites.  These plugins have completely revolutionized the way websites and blogs are developed from scratch. They have reduced the development time considerably as most of the things are automated.

You can opt for custom development of plugins to attract more visitors to your websites and blogs. There are many offshore development centers where you can outsource your custom development project. Here expert WordPress developers not only add entertainment value to your website or blog but also create highly interactive websites that help you convert an occasional visitor into a regular one.

Popular WordPress Entertainment Plugins

  • NextGEN Gallery – This one is very popular with WordPress developers and is used mainly in portfolio blogs and websites. It does away with the typical thumbnail and gives you a very modern and attractive way of featuring your images. You don’t need any technical knowledge to create and manage your gallery when you use NextGEN Gallery.. Read Full Blog at- WordPress Plugins for Entertainment

Why Are Marketers Shifting Their Focus From QR Codes To NFC Chips

NFC (near field communication) chips have become the new buzzword for marketers across the world. With NFC chips, marketers feel that they can easily deliver product/marketing content to their target audience, and thereby give a big boost to their respective businesses.

What are NFC chips?

NFC chips pave the way for an easy wireless connection between a mobile device and an NFC tag. Although NFC chips are not something very new – their emergence dates back to 1980s – they have become very popular in the past few years as marketers see them as a brilliant way to deliver content from one device to another.

The word “near” in near field communication signifies proximity since NFC chips-enabled smartphones can communicate with NFC tags only when they are 4 cms or less  close to each other. Such a proximity ensures high security and privacy.

Untitled design.png         Image source: www.makeuseof.com

  “NFC technology essentially converts smartphones into loyalty cards, single-tap location ‘check in’ devices, concert tickets, coupon carriers, contactless payment devices, transit tickets, and secure keys to access cars, hotel rooms, buildings, and computers—the possibilities are endless”, says Ruediger Stroh, executive vice president and general manager, Identification Business, NXP Semiconductors… Read Full Blog at- Why Are Marketers Shifting Their Focus From QR Codes To NFC Chips

Mobile Application Development in India

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The market of mobile application development is on fire! Gone are those days when mobiles were devices just meant for voice and text messages. A mobile handset is your personal cyber café, music system, gaming console apart from being a communication device. With the launch of the iPhones, BlackBerrys and the Android phones, there is huge demand for a certain tribe of people also known as mobile developers. These people churn out mobile apps night and day to make our cell phones much more than just a device to talk and send messages. Mobile apps are what make a modern day mobile phone smart!

For the businesses, application development is one of the most potent marketing tools in business. Are you wondering where to look out for good mobile developers? Well, India is the answer as the country proudly boasts of some of the best mobile development firms in the entire world employing thousands of developers who have given a complete new dimension to the IT services market in India. Outsource your custom development project to India and it will be one of the best business decisions that you will ever take in your life.  A bulk of big and small businesses thinks of India when it comes to mobile development, so what’s stopping you?.. read Full Blog at- Mobile Application Development in India

7 Stats You Must Know about Mobile App Marketing

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Nobody had perhaps thought when mobiles phones were born that they would one day become an essential part of marketing. The popularity of mobile phones and apps has gone sky high, especially in the past few years. Mobile apps have become an important cog in the wheel of marketing strategies of many businesses world over. However, it’s difficult to devise a marketing plan without getting a deep insight into mobile app statistics. So, here I am bringing for you 7 stats that highlight the importance of mobile app marketing.

  1. Number of mobile subscriptions surpasses the world’s population

According to Ericsson’s most recent Mobility Report, the total number of mobile subscriptions in 2015 outnumbered the number of people living on our planet. The implication is crystal clear that smartphones have become the first choice of people to access the Internet.

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Image source: statista.com

2. 58% Rise in smartphone application usage over the last year

A new report by Yahoo-owned mobile analytics firm Flurry shows that overall smartphone app usage grew by 58% in 2015.

  • A major chunk, i.e. 48%, of the 58% growth in app usage came from existing users in 2015, up from 20% the previous year.

  • Personalized apps, like Android-lock screens, witnessed a skyrocketing rise of 332% in session usage.

  • News and magazine apps, on the other hand, recorded a staggering growth of 135% in 2015.

Read Full blog at – 7 Stats You Must Know about Mobile App Marketing