Web business is on the rise. Various techniques and methods are being used by the business houses to make their company website popular with the global audience. Earlier, SEO was the sole technique of website promotion; however, with the induction and popularity of social networking sites in our daily life, business houses have started implementing another technique, namely Social Media Optimization or SMO. It is a method, in which a website can be optimized through social media. In other words, it is an online process for website promotion, where businesses share website information about services and products with their online social community or group.
For SMO, the most important thing to determine is which social networking sites should be opted for. There are many social networking sites such as Twitter, Facebook, Linked in, ibibo, mix, Myspace, Flickr and many more. You need to select the social networking sites very carefully, so that your website content can reach the maximum amount of readers.
Posting content and building links… these are the crucial factors for success of SMO. Content can be of any form such as article, photo, video etc. Content should be shared with your social audience regularly. Link building is another vital point for making your website popular. Link your website with popular social networking sites. This method can invite more traffic to your site, and thereby increase rank of your website pages on search engines.
Other methods of SMO:
Blogging: Create your company blog. This is the cheapest and most efficient way to promote your website by sharing vital information about your company and its services.
Book marking: Tag your website pages so that your social consumers can bookmark the content of the website..Read Full blog at- The Secret Of Social Media Optimization
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